Paula I. Birth - Resume


EXECUTIVE PROFILE

Dynamic Business Development career managing in the fast paced Telecommunications industry with a proven track record in building, developing and mentoring new business units. Seasoned in all areas of "C" level sales, sales management, conference and trade show development, as well as a trained trainer.

PROFESSIONAL EXPERIENCE

P-Squared Solutions, LLC, Jim Thorpe, Pennsylvania

President /Owner and founder

A consulting business offering business development, management, sales training and integration services to small and medium sized businesses nationally and internationally.

TENEX Systems Inc., King of Prussia, PA
Vice President Sales/Marketing (Resigned as company was for sale)

Recruited to evaluate the state of the sales organization for this educational software company and determine to rebuild or recommend other alternatives for company direction.

  • Established sales policy/procedures
  • Developed trade show presentations and company image
  • Implemented salesforce.com CRM and workflow management
  • Refocused the sales organization
  • Recommended sale of the company

Mediacom Communications Corporation, Middletown, NY
Sr. Director Business Network Solutions

Developed a new business unit offering enterprise class gigabit data IP solutions utilizing the existing cable and fiber network infrastructure. This unit was billing 3 million in revenue when I left.

  • Established mapping program for service footprint
  • Key member on National Cable Means Business Committee with Cap Gemini in developing national offering
  • Networked and built relationships to increase clientele
  • Represented the company at National Trade Shows and Conferences
  • Product development including Internet offerings
  • Established third party agreements for sales and marketing
  • Responsible for Engineering, Project Mgt and Training Departments
  • Managed P&L
Charter Communications, Greenville, South Carolina
Eastern Division Director of Operations Charter Business Networks

Develop a commercial business unit offering gigabit data solutions via the existing network infrastructure. Successfully managed the recruiting process to hire sixty three professionals in three months, developed processes and implemented with results.

  • Developed policy and procedures for Operations and Sales
  • Trained sales staff and sold as necessary
  • Staffed eastern division business unit
  • Developed billing system
  • Responsible for Engineering, Project Mgt, and Training Departments
  • Managed P&L
  • Managed HR process for business unit
  • Manage Operation of PA based ISP

PenTeleData, Palmerton, Pennsylvania
Assistant General Manager

Managed business operations both technical and administrative for this privately held aggressive operation.

  • Increased business revenue with 5 million in new sales annually
  • Division representative on Corporate HR committee
  • Developed company as largest FORE Systems VAR in NE PA
  • Liaison with 9 partners
  • Developed and implemented corporate policy and procedures
  • One of four team players to develop partner agreements and facilities lease agreements
  • Managed P/L


Director of New Business Development

Managed all phase of New Business Development including but not limited to Agents, Educational and Commercial Sales.

  • Key member on cable consortium for PA state RFQC
  • Active in lobbying at the state level
  • Directed commercial/educational sales to 2.8 million in revenues

Sales Manager

Developed the commercial sales arm for this new operation; which included policy, procedure, and product materials.

  • In the first year my team increased sales by 160 percent
  • Presented at PCTA annual conference on Network Opportunities
  • Successfully negotiated, designed, and managed SusQNet project
  • Acted as Project Manager for EDNET project inner connecting three MSOs

Sales Administrator

Recruited to scope out existing operation, analyze and recommend necessary steps to establish a solid commercial unit.

  • Responsible for evaluation of the inside and direct sales operations
  • Developed necessary procedures to begin building a sales force.
  • Handled problem commercial accounts
  • Provided assistance to the GM with special projects.
C-TEC CORPORATION
Wilkes-Barre, Pennsylvania

Commonwealth Communications Inc. Engineering Division
Manager, Marketing and Sales Support

  • A member on the corporate marketing team that developed RCN's market strategy and national rollout.
  • Six direct reports and several remote sales offices
  • Developed division marketing plan
  • Responsible for budget planning
  • National trade show participation as exhibitor
  • Published quarterly company news

Commonwealth Long Distance
Manager of Sales

  • Responsible for start up of new office
  • Coordinated construction of office
  • Conducted market analysis
  • Developed regional business plan and market strategy
  • Direct supervision of eight account executives
  • Responsible for all phases of staffing including training

Major Account Executive/ Sales Trainer

  • Direct sales of long distance
  • Cold calling, telemarketing, qualifying, presenting and coordination of sales implementation.
  • Responsible for training of new sales representatives.
  • One of three Account Executives to take CLD from 0 to $30 million in sales revenue in a two and a half year period.
  • Two time Recipient of C-TEC Sales Achievement Award and CLD's Market Share Award

Account Executive

  • Direct sales of long distance
  • Responsible for all phases of the sales process
  • Recipient of C-Tec Sales Achievement Award

CTEC Cable Customer Service Rep.

  • Quality Control
  • Dispatch
  • Customer Service

Human Resource Clerk

EDUCATION
  • Almeda University
  • Boise, Idaho
  • BS in Business Administration/Management

CONTINUING EDUCATION
Extensive will provide upon request

PROFESSIONAL ACCOMPLISHMENTS
  • Board member Cable Means Business 2003- 2004
  • Marquis Who's Who In the World 2000
  • Conference speaker at PCTA annual conference 1997
  • Presidents Club C-Tec Corporation - High Sales Achievement 1993
  • Instructor- ACCLIVUS Sales Skills
  • Board Certified 11/87 Health Care Quality Assurance Professional *

*First individual to receive this certification who was a not a registered nurse or an otherwise trained medical professional.

PROFESSIONAL SOCIETIES
  • Executive Women's Golf Association - June 2002 - present
  • Society of Cable and Telephony Engineers - June 1998 - present
  • National Association of Female Executives - June 1994 - present
  • National Association of Quality Assurance Professionals - June 1985 - 1989
REFERENCES
Available upon request



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